This reminds me of the Playstation ad from a few weeks ago that everyone thought was racist, though I didn't see any racism in it. At least with this one, I can see the connection, though I still don't think it's racist in the slightest. I guess in the back of my head somewhere, I had some idea of the racist origins of the rhyme, because it didn't surprise me at all when I read the explanation, but I', 33 years old and I don't think I've ever heard anyone use this rhyme as anything even vaguely racist or mean spirited. So I think any attempt to connect the ad, which doesn't even use the formerly racist parts of the rhyme anyway, to the original rhyme are a little silly. Sure, you can make that connection, but why bother? There's no reason to, unless you just like to be offended, or like to be mad about things. And if you're seeing racism in an ad that is very cleary about choosing from a variety of beers, then you're going to see it in a lot of places where it just doesn't exist, and will probably lead a pretty miserable life.
"It’s a choice campaign...It has nothing to do with race, color or creed,” [vice president and chief marketing officer Bob] Sullivan said.
Which is clearly evident to anyone with a functioning brain. Maybe if people would stop wasting time whining about things that are clearly not racist, we could spend more time and energy focusing on eliminating all the places where real racism still exists.