PapaJohns.com Bowl

I just noticed this game was on, and I couldn't help but wonder, why not just the Papa John's Bowl? Why do they need to stick the .com on there? I can understand if it was an internet company, like some of the recent bowls. And I can understand that Papa John's is apparently trying to push their web site. But frankly, if there is someone out there who wants Papa John's pizza, and doesn't realize that PapaJohns.com is their website, then they're probably too stupid to order pizza online anyway.