Who the hell decided this was the Virgin Mary?

Ok, granted, it looks like there is a woman's face on this sandwhich, but who gets to decide it is the Virgin Mary? What a bunch of nonesense. Is there some picture of the Virgin Mary somewhere that I'm not aware of, so we know it's her? How do we know it's not actually Cleopatra, or some woman we never heard of who lived in the 1300s, or someone lady who's now living in Boise, Idaho, or some future woman who will do great things. The only thing worse than someone automatically labeling this the Virgin Mary sandwhich is people accepting that label. Ridiculous. No wonder George Bush is still the President.