Name Recognition
We had a local election here this week for City Council and Supervisor of Elections (I wonder who supervised this election), and I really don't know much about any of the candidates, so I didn't vote, but I did notice that one of the City Council candidates who made it to a runoff is a guy named Clark whose campaign signs pretty much look like a Clark Bar wrapper. Now this is a pretty good idea, I guess, but I hate to think that someone who will be making important decisions in our city is only there because the voters wanted a snack.
This reminds me of one of the things that I think was a factor in the Presidential election: Bush's bumper stickers were much cooler than Kerry's. I doubt it had a big effect, but I think it made a difference. If I had to decide based purely on the bumper stickers, I definitely would have voted Bush. I can't remember any other election where I saw so many people with the stickers still on their cars this long after the election was over. Someone tell Howard Dean, next time we need better bumper stickers.
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