This is ridiculous on both sides

Obviously Blockbuster didn't make it clear what would happen to people who didn't return movies when they got rid of late fees, and they really should have. However, what the fuck did people think they were going to do, just let you keep shit forever? I knew about the new policy because I was curious what the catch was when I saw the new ads, so I went to the web site and read about it. People are stupid.