I've got a crazy idea

Why don't they start giving the Heisman Trophy to players who are actually good? I know, it sounds silly, but they used to do it occaisionally. Tony Dorsett, OJ Simpson (yeah, but he was a good player), Tim Brown, Bo Jackson, Herschel Walker, Marcus Allen, Roger Staubach, these guys all won it, so it's not like they give it out exclusively to people who suck, although it's starting to look that way lately. Arguably the best guy to get in in the last 15 years quit football so he could smoke pot. Yeah, I know, it's a college award, so the fact that these guys go on to suck shouldn't matter as long as they produce in college, but look at the list over the last 15 years. How many of these guys were honestly the best player in college football? Maybe three or four, maybe.