Yeah, like this is the biggest problem in society today, and what we should be focusing our outrage on. Even if you think the word ass is too harsh to be on a public sign (which is just a little bit ridiculous), aren't there more important things to worry about in the world? If you don't like this coffee shop, then shut the fuck up, stop causing controversy that will no doubt help them. Also, if a company is based in fucking Utah, and that bunch of prudes doesn't have a problem with the name, then people in Florida really don't have any reason to be upset. Aren't there bigger problems to deal with in Florida? A lot of the rest of the country laughs at us already, why do we need to make it any worse?